IIPM Mumbai Lords of the Loud

Lords of the Loud
Date: 28th May 2006
Venue: Andheri Sports Complex
Bands: Euphoria & Strings
Supported by: 3 G, Royal Challenge, Kama Sutra, Mid-day, Zee Music, Siemens, Haute Chilli, INOX, Globus, radio Mirchi, Go Air, AFL, B&E

At IIPM Mumbai we strongly believe in voicing out “Loud” our concerns for the sustenance of “Human Life”. With this belief was born the idea of the “Lords of the Loud” concert an event that would create awareness across Mumbai about the deadly disease AIDS that is predominantly spreading rapidly amongst the youth.

The concert brought together two of the greatest bands Euphoria and Strings from India and Pakistan respectively. The bands were especially selected to show solidarity between the two nations against this fight because “AIDS does not discriminate people do”

The gates were only opened at 6:00pm but a staggering crowd awaited patiently almost an hour earlier to enter the venue. As the astounding crowd of more than 8000 people sang, shout and danced to the spell – bounding music of “Strings” who ended their heart rendering performance with the soulful song from the movie “Zinda” and reminded the crowd of the Importance of each person’s Zindagi and to double the effort against eradicating the spread of the HIV Virus.

The stage then played host to the energetic beats of “Euphoria” who pumped up the energy with their playful and vibrant songs. The concert was given a fitting end with the song “Kabhie Ana Tu Meri Gali” but with new lyrics dedicated to the city of “Mumbai – titled Kabhie Ana Tu Mumbai Gali”. The lead singer Palash Sen a doctor by profession in his farewell emphasized to the crowd the significance of spreading AIDS Awareness.

The concert will be etched in the minds of all attendees as being a great evening dedicated to an even greater cause.

Lords of the Loud in NEWS

Mid day - 18th may 2006
Mid day - 25th may 2006
Mid day - 26th may 2006
Mid day - 27th may 2006
Mid day - 25th may 2006
Free Press - 22nd may 2006
Sunday Times - 28th may 2006
DNA - 29th may 2006
DNA - 4th june 2006
The Times Of India - 4th June 2006
Hindustan Times - 30th may 2006
The Indian Express - 30th may 2006
The Asian Age - 31st may 2006
Andheri West - 2nd June 2006